What Does An SEO Company Do?
SEO is gaining significant attention, and it’s no wonder why many people are eager to learn more about what an SEO company does. You’ve probably heard phrases like “SEO ranks your website” or “SEO is the best form of organic marketing,” which often leads businesses to seek help from SEO firms.
This makes sense because what is the point of having a visually appealing website if no one is finding it or benefiting from it? The goal is not just to build a website, but to drive traffic, and ultimately see results from your online presence.
However, before reaching out to any SEO company, it’s important to have a basic understanding of the process. This knowledge will not only help you make informed decisions but also protect you from potential scams.
In this blog, we’ll break down what SEO is and what an SEO company truly does, so you can approach the right experts with confidence and clarity. Let’s dive in!
What is SEO?
SEO, or Search Engine Optimization, is the process of improving the visibility of a website on search engines like Google, Bing, or Yahoo. When done right, SEO ensures that your site appears higher in the search engine results pages (SERPs) when potential customers search for products or services related to your business.
But SEO is not just about placing keywords on a webpage; it’s a multifaceted strategy that covers everything from the technical structure of your website to the quality of your content and the authority of your online presence.
Core Services Provided by a Professional SEO Company
Now that we understand what SEO entails, let’s dive into the specific services an SEO company offers to fuel business growth.
1. Keyword Research & Strategy
One of the foundational tasks of any SEO company is performing keyword research. Keywords are the terms and phrases that people type into search engines when they’re looking for information, products, or services.
An SEO company will:
– Determine which high-traffic, relevant terms your target audience is looking for.
– Examine the competitor’s keywords to see what they are focussing on.
– Develop a keyword strategy that aligns with your business goals, helping you rank higher in search results.
With the right keyword strategy, your website can appear in front of people actively searching for your service. Although it seems to be an easy task, it really requires a high level of proactive and creative thinking.
2. On-Page Optimization
Once the right keywords are identified, the next step is to optimize the content and structure of your website. On-page SEO focuses on making sure that every element of your website is optimized to improve search engine rankings. This includes:
– Optimizing title tags and meta descriptions to be both relevant and compelling for searchers.
– Improving content structure to ensure search engines can easily understand what your page is about.
– Enhancing images with alt text, which helps with both SEO and accessibility.
– Using header tags (H1, H2, etc.) to structure content for easy readability and SEO benefits.
In short, the ultimate goal of on-page SEO is to make your website highly relevant and accessible to both search engines and users.
3. Technical SEO
A big part of an SEO company’s work involves technical SEO. It guarantees that your website complies with the technical criteria set by modern search engines. This involves tasks like:
– Improving website speed so users don’t leave due to long load times (search engines favor fast sites).
– Ensuring your site is mobile-friendly since more searches are now conducted on smartphones than desktops.
– Fixing broken links, creating an efficient site architecture, and ensuring search engines can easily crawl your website’s pages.
– Making sure your website uses HTTPS for secure connections, as search engines prioritize secure websites.
These technical adjustments can significantly impact how search engines perceive and rank your site.
4. Content Creation & Optimization
When it comes to SEO, content is paramount. The quality of your content determines how useful your website is to visitors and whether it can rank for targeted keywords. An SEO company will:
– Create new, high-quality content that provides value to your audience while incorporating relevant keywords naturally.
– Optimize existing content to make it more engaging and SEO-friendly.
– Implement a content strategy that aligns with your business goals, providing blog posts, articles, landing pages, and more that attract and convert your audience.
Unlike in the past, when keyword stuffing and meeting word counts were enough, today’s SEO firms prioritize content that is not only rich in relevant keywords but also truly valuable, informative, and authoritative.
5. Link Building
Search engines like Google use backlinks (links from other websites to your own) as a sign of your website’s authority and trustworthiness. The more high-quality backlinks you have, the better your website’s chances of ranking well. An SEO company focuses on link building by:
– Outreaching to relevant and reputable websites for backlinks.
– Guest posting on authoritative sites to increase your site’s credibility.
– Ensuring your website earns natural backlinks through high-quality content that others want to link to.
However, while backlinks are crucial in SEO, the quality of these links is what truly matters. By focusing on quality over quantity, an SEO company ensures that your website builds a strong and trustworthy backlink profile that positively impacts your search engine rankings.
6. Local SEO
For businesses targeting a specific geographic location, local SEO is crucial. Local SEO helps your business appear in searches related to your area, such as “plumbers near me” or “best restaurant in [city].” An SEO company can help with:
– Optimizing your Google My Business profile to ensure your business shows up in local map results.
– Building local citations by listing your business on relevant local directories.
– Encouraging and managing customer reviews to improve your business’s local search rankings.
For brick-and-mortar businesses or service providers targeting local customers, local SEO can make a huge difference in driving foot traffic and online inquiries.
7. SEO Audits
An SEO audit is a comprehensive analysis of your website’s SEO health. It helps identify strengths, weaknesses, and opportunities for improvement. An SEO company typically audits:
– Your site’s structure and technical performance.
– On-page factors, such as content, keywords, and user experience.
– Competitor strategies to see where you can gain an advantage.
After the audit, the SEO company provides actionable recommendations for optimizing your website and boosting your search engine rankings.
8. Analytics & Reporting
Data drives SEO success. An SEO company monitors and reports on key metrics such as:
– Organic traffic (visitors from search engines).
– Keyword rankings to see how well your site is performing for target terms.
– Conversion rates, so you can see how SEO efforts impact your business outcomes.
Regular reporting helps you understand the return on investment (ROI) from SEO and guides future strategies for improvement.
9. Competitor Analysis
Without understanding your competitors’ weaknesses, outperforming them becomes nearly impossible, regardless of your industry. A good SEO strategy involves understanding what your competitors are doing. SEO companies conduct thorough competitor analysis to:
– Discover their keyword strategies and rankings.
– Identify backlink opportunities.
– Evaluate their content marketing efforts.
– Uncover gaps where your business can outperform them in the search results.
With these insights, SEO companies craft a strategy that doesn’t just match the competition but surpasses it, giving you the edge needed to lead in your field.
10. Ongoing Optimization & Maintenance
SEO is not a one-time task—it requires ongoing optimization to adapt to ever-changing search engine algorithms and evolving industry trends. An SEO company provides:
– Continuous monitoring and adjustments to ensure your website remains optimized.
– Updates based on new algorithm changes or shifts in search behavior.
– Ongoing content creation and link-building efforts to maintain and improve rankings
Conclusion
In the modern age of the internet, where the majority of customers start their purchasing experience with a search, SEO has become critical for business success. At MHR Solutions, we specialize in crafting SEO strategies that elevate your website’s visibility, helping you rank higher, attract qualified traffic, and convert leads into loyal customers.
Our team at MHR Solutions understands that SEO isn’t a one-size-fits-all service, it requires precision, experience, and constant refinement to truly work. If you’re ready to see real results and make your brand truly visible, MHR Solutions is here to lead you to the top of search rankings.